The Upside-Downer Twofer Chunker
My family used to have a bustling, microscopic bakery wherein we could indulge our desires to name foods whatever we wanted to. This resulted in the Foobar¹, an intentional misspelling of FUBAR in order to avoid explaining that the F stood for “fucked”, as well as the Babetart² and the coup de grâce, the Chubby.
Now, my mother is no prude. She can handle just about anything, but if surprised she can and often does emit sounds of Victorian outrage. When we began making a super-chocolatey, brownie-like cookie a friend declared that it gave him a chubby, which the immature among us know is slang for an erection. Jokingly, I wrote out the tag for the pastry case to see what would happen: Chubbies, $1.25 each. Over the course of the day no one noticed, and indeed over the next few weeks. I was surprised at first – were we really the only people who used this slang? Eventually I forgot until, a month after the cookie had been selling like the proverbial hotcake, a customer finally noticed.
“I guess you can get away with saying that, can’t you?” he laughed.
“Get away with what?” my mom asked.
“I mean, I guess ‘chubby’ could be a legitimate word.”
My mother, who is sharp-witted despite spats of deliberate obtusity, said “Wait – what does ‘chubby’ mean?”
You can imagine the sudden stand-off. I was nearby, and froze. The customer, who didn’t want to suddenly start talking about boners to the kindly proprietress of a small-time, small-town bakery also froze. My mother waited. Finally I broke down. “It’s an erection.”
Here is where the Victorian squeak went, followed by a monstrous “YOU DID THIS!”
Suddenly all those plump women declaring “I want a chubby!” over the previous week and my stifled giggles made sense to her and she busted out laughing along with the rest of us, precisely like the ending to an only moderately entertaining sitcom, the end.
Why do I bring this up? Because I am an absolute fucking hypocrite. I hate cheeky names for food. Hate it. I’m that bitch customer who refuses to say “vente.” Which is why I am definitely not spending money on Dorie Greenspan’s cookbooks.
Greenspan, you should know, is beloved on the internets. There is a popular website devoted entirely to people who bake something from her cookbooks every single week. Greenspan is a James Beard Foundation Book Award winner, which is the Academy Award of cookbooks. When it comes to baking, Greenspan will kick your ass. So what’s my problem? She has a cheeky-naming fetish. To wit:
- Corniest Corn Muffins
- Cocoa-Nana Bread
- Chocolate Chunkers
- Chunky Peanut Butter and Oatmeal Chocolate Chipsters
- Midnight Crackles
- Peanut Butter Crossovers
- Granola Grabbers
- Chocolate Malted Whopper Drops
- Chockablock Cookies
- Ginger-Jazzed Brownies
- Brrrrr-ownies
- Snickery Squares
- Cottage Cheese Pufflets
- Cranberry Upside-Downer
- Thanksgiving Twofer Pie
Mind you, that’s not even all the cutesy names, those are just the ones that bug me. I was analyzing this about myself, wondering what it is that rubs me the wrong way, and if I had to put a finger on it I’d blame the made-up words like Chunksters, Chipsters, Snickery and Pufflets. And Grabbers. The Peanut Butter Crossovers irk me because the “crossover” part? She’s referring to pressing the cookies down with a fork, something most peanut butter cookie bakers have been doing since dinosaurs roamed the Earth, except everyone else just calls them “peanut butter cookies”. It’s like calling a chocolate chip cookie a Chocolate Chippy Scooper-Presser. Or calling a pound cake a Buttery Caker Bunty Bunter. Wait, I think I’m starting to get the hang of it!
It doesn’t help that the only Greenspan recipe I’ve actually gotten around to baking turned out merely okay – the recipe itself (Russian Grandmother’s Apple Pie Cake) was intriguing enough that I’ll make it again, but the recipe was so off for me that it’s going to take some major fiddling to make it work. But for now it’s late, I’m tired and I need to Brusher my Toothety Chompers.
¹Which in turn resulted in being called a “Danbar” at a local coffeehouse we sold them too when a manager named Dan still expressed humorless concern over the name. He then asked us to please rename them from Danbar to something else at which point we informed him that three name-changes is the official limit for a baked good.
²It actually started out as a Babtart, the “Bab” as in “Babette”, but so many customers misread it as Babetart that it stuck.








