Rich People Living with Crohn’s Disease
Today I am not feeling so hot – the kimchi fest of last night maybe wasn’t such a super idea. Still, it’s always a risk eating anything (sometimes even rice bothers me) and I’ve made my peace with that¹. As I was thinking about this I remembered that a few days ago my friend sent me an email saying that she’d seen a commercial on TV for a website called “Living with Crohn’s Disease.” And I sighed. Because I’ve encountered these guys before.
Living with Crohn’s Disease is run by Centocor Ortho Biotech Inc., makers of a very successful and very expensive drug treatment called Remicade. And this is where things get confusing.
There is also a blog called Living with Crohn’s Disease, which as near as I can deduce isn’t at all affiliated with Centocor, but it’s hard to tell – “Scottie Roy,” the fellow that ostensibly runs the site, has little to make him seem like anything but a fabrication, aside from the fact that he doesn’t seem to have an ulterior motive (I could email him and presumably clear all this up, but then I’d be confused with an investigative reporter). Roy’s blog is often informative if utterly without personality² (I would never have read this arresting Esquire article written by a Crohn’s sufferer, elsewise).
Let me get to my point: how moral is it that a drug company is running a “community” for its potential customers? When you put it that way, it doesn’t sound so good. On the other hand, who better to host this sort of whine-fest than the people making the money off it? Oh, who am I kidding, I can’t be neutral about this; I think it’s fucked. Remicade costs $2000 per dose. PER MOTHERFUCKING DOSE! The alternative is to use the hated prednisone, a steroid with more side-effects than badly cooked crystal meth — but! — at $20 for a generic-brand run of it, guess which one your health insurance is going to pick? Now I’m ranting.
And then we have the website itself, which appears to have been assembled over the course of 30 minutes by someone with a lifetime subscription to iStockPhotos. Wee! Even with Crohn’s you can look forward to having your frisbee deathgripped by a mob in ecru.
Even better yet! Oh my god, this makes me actually laugh. Yay, tickletime! And you can eat all the dandelions you want! Oh, the laughter is hurting my diseased colon.
As an experiment, I decided to sign up for the “Living with Crohn’s Disease” (website and not blog) symptom assessment quiz, wherein I assumed I’d be told that perhaps Remicade was the drug for me? Until I read the EULA at the bottom:
“Your name, address, and other information that you give us will be used by Centocor, Inc., and companies that work with Centocor, including other affiliates and parent companies, to support Centocor’s business.”
Bright red font is my emphasis. Because: HOLY FUCK, NO SHIT. I can’t even be sarcastic about it, it’s so cut and dried. In my apartment building is a British couple that I’ve come to be friends with, and one night over dinner they remarked on the blatant and horrific American trend of marketing drugs directly towards customers. “Ask your doctor if Prodick is the drug for you,” etc and etc. It launched a mild discussion (I played the devil’s advocate: shouldn’t people be informed of their options outside the doctor’s office?) that I still haven’t personally resolved, at least until I saw Living with Crohn’s Disease (website and not blog). One thing I know for certain: drug companies should not be allowed within 100 yards of stock photography.
¹ And by “made my peace” I think we both know I mean “have developed a stable hate towards.”
² I’m also concerned about the fact that his “posts” consist entirely of fully copied articles from other sources, and often with little effort made to clarify that he didn’t write them. I’m not saying this is done purposefully, only that it is another point making it difficult to tell if the blog is legitimate or not.


An example of a Fad Diet book that is very popular right now is Bethenny Frankel’s Naturally Thin. You may know Frankel from The Real Housewives of New York — or not, I didn’t — and after reading this book of hers you’ll know her as The Lady Who Wrote a Book About How to Be Anorexic. I’m not being snarky here: in the book she advises that you can eat “whatever you want” provided you only take three bites. Literally, truly, this is her primary diet tip. Aside from that she advises that you refrain from eating until you are really hungry (which scads of research has shown does the opposite of what she thinks; it sends your brain into ‘starvation mode’ which then tells your body to grip tight to all that fat), her real secret to being “naturally” skinny? She eats less than 1,000 calories a day.
dog (<—actual typo!), I want to punch this woman in the tit. Like many of her ilk, under the guise of some kind of medical hooey, Gittleman walks you though subsisting entirely from a slurry of ground flax seed, unsweetened cranberry juice and and fuck knows what else. Dubbing herself the “First Lady of Nutrition” does little to earn points with me, particularly after advising that people with Crohn’s disease follow her liquid purge fiascoes (she believes, in part, that bacteria are responsible for why people with Crohn’s disease feel bad, despite all medical and scientific evidence to the contrary). And sure, all her Whole Foods rampage shit is many times better than Miss Bethenny up there, but they are two ends of a really ill-conceived whole. One should never, ever, ever forget that these people are selling you their advice. They tell you: you cannot do this without me. Gittleman is the First Lady for sure, but of needlessly complicated, fussy and expensive fasting.












